Dolomiti Energia Trentino and Alps Blockchain together for sport and digital innovation

09 Dec Dolomiti Energia Trentino and Alps Blockchain together for sport and digital innovation

A partnership created to narrate the history, evolution and future of the blockchain technology revolution

Trento, 19 novembre 2021 – Dolomiti Energia Trentino and Alps Blockchain take up the challenge of creating new synergies between sport and digital innovation. The new partnership between the team and the innovative Trentino company is about designing a completely original communication campaign, to provide information and explanations about a topic that is as much debated as it is still little understood: blockchain. The project sees the Dolomiti Energia Trentino players on the one hand, as the actors and promoters of a new type of story. Narrated on web and social media and comprising animations, video footage and photographs illustrating the world of blockchain, the project is written in a non-technical language that can be understood even by non-experts. On the other hand there is Alps Blockchain, which specialises in leveraging the power of hydroelectric plants using blockchain technology. The company will be sharing its expertise and experience, giving information, advice and ideas in order to channel accurate communications, and open the door to a more in-depth study of this topic. Andrea Nardelli, sales manager of Dolomiti Energia Trentino, commented: “We’ve been delighted to work with an outstanding Trentino enterprise such as Alps Blockchain, and have been particularly impressed by the innovative drive of this company, which is so young but very much at the leading edge”. Blockchain is a technology that is increasingly impacting various areas of our daily life, and it has recently also made a strong entry in the world of sports. The aim of this new partnership is to explain to our audience and partners, in a simple and innovative way, what blockchain is and what its possible uses are”. Francesco Buffa and Francesca Failoni, respectively CEO and CFO of Alps Blockchain, added: “We’re really pleased to be supporting Aquila Basket in this championship. Our partnership has launched an educational publishing project that reflects the core values of our business. The technological revolution brought about by the blockchain is a hot topic, and plays a fundamental role in the current digital transition. For this reason we need to keep talking and explaining the many applications of this technology and its implications, which are evolving all the time. In Aquila Basket, we’ve found the ideal partner to do this differently and effectively, as we ourselves identify with the spirit of sharing that is a hallmark of sport, and which is also at the core of the decentralised system that is the blockchain”. Alps Blockchain is one of the first companies in Italy to drive digital innovation linked to blockchain technology by building computing power centres inside hydroelectric power stations. Founded in 2018, the company aims to bridge the space between blockchain technology and the world of renewable energy in order to make mining sustainable in Italy and empower the green energy transition. Specialised in the design, installation and management of green computing centres, the company currently has 18 mining farms installed at hydroelectric power stations throughout northern Italy, giving the opportunity to regenerate the plants by leveraging the energy they produce, through self-consumption. Source: Aquila Basket Trento Press Release